Form

About the Company

FORM was founded by Dan Eisenhardt. Dan swam competitively for 14 years, and he knows technology. Before FORM, he co-founded and ran Recon Instruments, which shipped the world’s first smart eyewear for sports in 2010 and was acquired by Intel in 2015.

Surrounding Dan is a team of super talented people with decades of combined experience in sports eyewear design, activity tracking algorithms, and augmented reality optics.

OUR MISSION
“To break down the barriers between what swimming is and what it could be.”
Swimming is one of the world’s biggest sports, but it doesn’t always feel that way. So much innovation happens elsewhere, in other sports, leaving swimmers wishing for more. FORM is here to change that.

Company Culture

We believe in putting swimmers first. That means working with them as we build our products—and beyond. We also believe in staying focused: shooting down good ideas so we can execute on great ones.

Most of all, we believe in doing things nobody has done before. That’s kinda our thing.